Brand Study Update, Survey Coming Soon!

CPCC recently hired Candescence, a local firm, to research and consult on the college’s branding and marketing strategies. This research will gather information from CPCC students, faculty, staff, community members, community leaders, donors and alumni. Recognizing the college communicates with many audiences, the purpose of the brand study is to help the college in clarifying and communicating our brand through a new marketing and communication strategy. We are looking for information such as how strong our brand is; what is our brand loyalty; what do our potential students and community need or want to know about us; what are our key attributes; what are the communication/marketing preferences of our prospective students; etc. 

This process started in January with a research and discovery phase. This included an overall scan of CPCC, regional peers, cultural trends, higher education trends and Generation Y and Z information-consumption patterns. A brand audit was conducted to benchmark brands of CPCC and other colleges, and their key brand messages. There was also a communications audit of competitor and aspirant institutions of higher education. In addition, we wrapped up stakeholder interviews (45-minute one-on-one interviews with CPCC leadership, donors and board members) and are in the process of finishing qualitative “influencer” studies within the following groups: high school guidance counselors, teachers and principals and parents; donors; and workforce development partners. 

The next phase of the research kicked off this week with formative focus groups. We have focus groups for CPCC faculty, community members/business leaders and students. These focus groups are approximately two hours in length and will take place over the next two weeks. In the coming weeks, we will be conducting a survey with CPCC faculty, staff and students as well as community partners, parents and potential students. We look forward to receiving your feedback in the survey.

 We will keep you updated on the progress with the study and ultimately share our new marketing and communication strategy.

 

Get Ready for the CPCC Career Fair on Thursday, March 8!

Are you getting ready to graduate and need to find a full-time job? Thinking about a part-time job for the summer? Just curious about what a career fair might be like?

If you answered yes to any of the above questions, then make time to come to the CPCC Career Fair on Thursday, March 8, from 11 a.m. to 2 p.m.  It will be hosted by Career Services in the Worrell Gym on Central Campus, and will feature more than 70 employers who are all currently hiring!

Check out this video to learn more about how to prepare for the Career Fair. Now is the time to begin researching employers and make sure your resume is career fair-ready. Don’t have a resume yet? No problem! Stop by Career Services Drop-In Hours: Central Campus – Wednesdays from 11 a.m. -1 p.m., in CH122; Levine Campus – Tuesdays from noon-4 p.m., (check in at the Student Success Desk). You can also make an appointment with a career counselor.

Complete event information is available on the Career Services website. To get customized emails with employers hiring for YOUR program area, fill out your profile on the CPCC Student Job Board today.

Use #CPCCGetHired to find more information on social media. See you there!

Transfer Tuesdays

Transfer Tuesdays
Every Tuesday the Transfer Resource Center (TRC) hosts admissions representatives from four-year colleges and universities as they visit CPCC to talk with prospective transfer students.  View the full calendar of Spring 2018 visits.

Transfer Tuesday Schedule – February 27, 2018
Central Campus – Zeiss Lobby

10 a.m. – 1 p.m.

 

 1:30 – 4:30 p.m.

Campbell University

 

Winthrop University

Gardner-Webb University

 

Cabarrus College of Health Sciences

North Carolina A&T

 

St. Augustine’s University

Levine Campus – Levine Main Lobby

10 a.m. – 1 p.m.

East Carolina University

St. Augustine’s University

                                                                                                    

Cato Campus – Cato I Lobby

10 a.m. – 1 p.m.

UNC Charlotte

Business & Accounting Student Leadership Series, Session 5: Marketing Yourself

Business & Accounting Student Leadership Series, Session 5: Marketing Yourself

Discipline: Marketing
Wednesday, February 21, 2018, 2 – 3:15 p.m.
Central Campus, Zeiss Building, Room 1100

Guided by faculty, staff and Charlotte business leaders – each session of the Business & Accounting Student Leadership Series is an immersive experience in a different business and accounting discipline. You will come away with a greater understanding of how the discipline relates to you personally and professionally. The series culminates with Business & Accounting Week – a week-long, deep-dive into hot topics in the business world.

Attend one or all sessions to:

• Sharpen your soft skills
• Network with your peers
• Connect with Charlotte business leaders
• Be recognized at a special session during Business and Accounting Week

For more information, visit: http://www.cpcc.edu/business_accounting/student-opportunities/student-leadership-series

 

 

Upcoming Arts Events

color+color

Felicia Van Bork: color + color = space
April 12, 2018
Artist’s Lecture: 3 p.m.
Tate Hall, 2nd floor of Overcash Building, Central Campus

Opening Reception: 6:30 – 8:30 p.m.
Ross Gallery1st floor of Overcash Building, Central Campus

CPCC Visual Arts presents The Annual Juried Student Show
Tuesday, April 10
Awards presentation: 5 p.m.
Pease Auditorium

Reception to follow: 5 – 7 p.m. in Pease Lobby
Pease Gallery, 1st floor of Learning Resource Center, Central Campus

Apply to the Student Ambassador Program!

Applications are currently open for 2018-2019 Student Ambassador Program! Read more about the program and requirements to apply.

Qualifying students received the application along with further details via email over the past couple of weeks. Applications must be completed in full and turned in by Friday, February 23, 2018, at noon. All applications must be turned in as a complete packet. The only portion of the application acceptable via email is the recommendation letter from a CPCC staff or instructor. Please make arrangements ASAP to ensure the application deadline is met. Thank you and best wishes to all applicants!

 

CPCC Care Team:  See Something, Say Something

CPCC cares about the safety of our campus community, and the emotional and physical well-being of our students. The Care Team is a working group of dedicated college professionals who respond to reports about students exhibiting worrisome, concerning, or threatening behaviors. The Care Team is committed to a proactive approach to helping our students succeed while maintaining a safe campus environment.

The Care Team strives to create a campus culture of reporting. Our online reporting tool can be accessed from the CPCC homepage by clicking on the Safety icon located at the bottom of the screen, then clicking on Care Team. Reports submitted through this system are quickly reviewed, and appropriate intervention strategies are developed.  The professionals who serve on the Care Team have a strong commitment to this work, and our model is based on national best practices.

If a student or situation raises your concerns, please submit a report.  “See something, say something!”

Please Refrain from Parking in SunTrust Parking Lot Near Central Campus

The parking lot attached to the SunTrust building between 3rd and 4th Streets at Kings Drive is reserved for patrons and employees of the businesses housed in that building.

CPCC students are asked to refrain from parking in this lot, and instead, park in any of the CPCC lots or decks located on Central Campus. View parking locations.

You may contact CPCC Parking Services or Central Campus Administration with any questions you may have. Thank you.

 

Participate in the 4th Multi-Language Poetry Slam, Deadline for Submissions: Feb. 19

The Department of Languages and Culture Studies is proud to announce its 4th Multi-language Poetry Slam on February 22, 2018, at 7 p.m. in Cone University Center After Hours. All students and faculty with a passion for poetry and spoken word are invited to participate. We welcome authentic work in English, another language or a mixture of languages. The topic is your choice. In addition to authentic work, we also accept translations of poems by published authors since translation is also a creative act. All work must be submitted by Monday, February 19, 2018. Share your passion for poetry and win cash prizes! For more information and sign-up, please contact mldelgad@uncc.edu and/or your language instructor. 

 

NC STEM Alliance Workshop

Career panel

All CPCC students are invited to attend this week’s workshop held by the NC STEM Alliance. The topic this week is: “STEM Career Panel.” Come out and be a part of an hour of enrichment and personal experiences shared by STEM professionals. This workshop will be held on February 15, 2018, from 4-5 p.m., in the Zeiss Building, Room 4112 on Central Campus. Hope to see you there!

 

You’re Invited to a Business Etiquette Luncheon

Whether you are new to the work world or looking to be promoted, a proper understanding of business etiquette can move you up the ladder. One of the important skills you should master is the ability to act appropriately in a business lunch setting. A business lunch refers to any lunch you have with a boss, future boss, client or co-worker. Please join Student Life & Career Services for an information session and business etiquette luncheon to gain an understanding of the dos and don’ts of formal dining.

Mandatory 1-Hour Information Session (You only need to attend 1 | This will be your ticket to attend the 3-course luncheon | You need to bring a $10 deposit that will be refunded to you at the luncheon):

Cato Sessions: February 15 | noon | Cato III 024

                              February 21 | 11 a.m. | Cato III 024

Merancas Session: February 22 | 11:30 a.m. |CJ 131

Business Etiquette Luncheon

March 1, 2018 | 11:30 a.m.-1:30 p.m.

Location: Central Campus, Philip L. Van Every Culinary Arts Center 

SPACE IS LIMITED!!! Please register today or stop by the Student Life Office on your campus to register!