Save the Date: Business and Accounting Week

MONDAY, MARCH 25, 2013
MARKETING: Social Media Marketing on the Rise
Presenter:  April Boland, McGraw-Hill Higher Education
When/Where: 10:30 – 11:20 am; Tate Hall
Details: Facebook, Twitter, Linkedln, Instagram, YouTube, Pinterest…….the means by which we all communicate is fast changing. In order to survive the competitive and dynamic global environment organizations are changing the way they communicate with customers, employees and the general public.
This presentation is brought to you by CPCC’s Marketing Program
TUESDAY, MARCH 26, 2013
KEYNOTE SPEAKER: Dr. Robin Dorff, leading expert on US national security policy, Dean of the College of Humanities and Social Sciences and Professor of Political Science and International Affairs at Kennesaw State University.

Dr. Robin Dorff

Dr. Robin Dorff

INTERNATIONAL BUSINESS:  “US Grand Strategy: Peace and Conflict Management”
When/Where: 11 a.m. – 12:30 p.m.; Halton Theater
Details: WWI, WWII, Vietnam and the Cold War led to the reformulation of US policy, strategy and commitments to international alliances/partners. Dr. Robin Dorff will share his views on the characteristics, challenges and implications of policy reformulation in this period of heightened uncertainty post 9/11. This has implications on foreign relations, global business management and trade.
This presentation is brought to you by the Global Learning Office and CPCC’s International Business Program
WEDNESDAY, MARCH 27, 2013
HUMAN RESOURCES MANAGEMENT: “Personal Branding and Networking
Presenter: Mr. Kirk Brittain, Business Partner, Novant Health Presbyterian Hospital.
When/Where: 11:30 a.m. – 12:20 p.m.; Tate Hall
Details: The responsibility for developing a successful career rests primarily with YOU. As a consultant advising business customers, Mr. Kirk Brittain focuses on how to improve productivity by optimizing employee performance. He will share tips you need on how to effectively brand yourself and network your way to the top!
This presentation is brought to you by CPCC’s Human Resources Management Program.
BUSINESS ADMINISTRATION: “Financial Institutions Adapting to Change”
Presenter: Mr. Ricky L. Jones, Senior Vice President Bank of America. Mr. Jones is senior vice president of Bank of America, Legacy Asset Servicing, Quality Control, Control Environments and Standards.
When/Where: 6:00  – 7:15 pm; Tate Hall
Details: Changes to our economy has brought about new regulations. Mr. Ricky Jones will discuss new government regulations affecting the financial services industry and the resulting impact on consumer finances.
This presentation is brought to you by CPCC’s Business Administration Program

THURSDAY, MARCH 28, 2013
KEYNOTE SPEAKER: Dr. Joe Louis Dudley Sr., inspirational speaker, humanitarian, co-founder and Chief Executive Officer of Dudley, Products, Inc.
ACCOUNTING: “I Am, I Can & I Will: A Guide to Entrepreneurship
When/Where: 9:30 – 10:45 a.m.; Tate Hall
Details: Dr. Dudley’s career began with a $10 investment in 1957. He is now a multi-millionaire and co-founder of one of the largest African-American owned manufacturers and distributors of ethnic hair care and cosmetics in the United States. Dr. Dudley will share his secrets of success.
Following the presentation attendees are invited to a reception at Hall Building Room # 304 (Barnes & Noble Bookstore).
This presentation is brought to you by CPCC’s Accounting Program.